Since we set up our agency, we've run many advertising campaigns. We also offer a Free Facebook ad account audit
, so we have lots of statistics.
The one thing we see is the bigger the account size was, the more results
they had. Even in cases where some of our startup clients had better websites, ad creatives, and offers, they still saw worse results. So, the question is, why? The answer is data
. The larger accounts have more data to leverage
to run their advertising campaigns. Facebook allows you to target users based on data. And that is the reason why Facebook is such a powerful advertising tool.
You can target Facebook users based on their gender, age, interests, behaviors, and so on. Let's look at a behavior called engaged shoppers
. Many eCommerce companies use this one in their ad campaigns. This behavior allows you to target people who frequently shop online. Amazingly, the Facebook algorithm allows you to target people like this, right?