What is a Landing Page
A Landing Page is an important marketing tool that users reach after clicking on ads you have on social media. The Landing Page is fully focused on offering a particular product or service and achieving a specific goal.
The foremost objective of any Landing Page is to turn the traffic that reaches it from your advertising campaigns into conversions - purchases, leads, subscribers, etc.
The successful Landing Page should be a logical and visual extension of the creative the user clicked on. It does not confuse the user with unnecessary information and does not divert the user by making them navigate to other pages.
The well-designed landing page delivers a much higher conversion rate than your website or online store, resulting in a higher ROI for your business.